Despite recent economical uncertainty, the gift giving industry continues to boom in Australia. Christmas, of course, sees consumer spending sky-rocket, however Birthdays, Mother’s day, Father’s day and anniversaries should not be forgotten. These days, consumers are often opting for the more flexible choice of gift cards Australia. Gift cards are a monetary equivalent issued by retailers or banks as an alternative to a gift – allowing the recipient to choose his or her own gift.
They were introduced into the retail world by Blockbuster Entertainment in 1994 as a replacement for the gift certificate. The popularity of gift cards is constantly rising, with studies showing increasing numbers of cards being purchased every year. According to the Experian Simmons DataStream, 33% of American adults purchased a gift card in the week of November 23rd 2009, in the lead up to Christmas, increasing to 47% in the week of January 4th 2010 (people buying last minute gifts).
In this internet-savvy society, buying your gift card online is a convenient option. Some points to consider if you choose to do this for the next Christmas or Birthday present rush:
Which retailer
- Take into account the gender and personality of the recipient. Females are more likely to appreciate a gift card in the first place (after all, it’s a chance to hit the shop’s) and may prefer a card from a fashion store to the local hardware store!
- Choosing a large department store, such as Myers, offers more choice than a gift card from a smaller retail store.
- While retail gift cards remain the most popular choice, there is also the option of a bank issued gift card, such as the pre-paid Visa gift card, able to be used anywhere a Visa gift card is accepted.
- A gift card doesn’t always have to be exchanged for a physical gift. Many people are opting for an ‘experience’ gift card, which allow the recipient to choose an experience (such as a cooking class, movie ticket or joy flight). There are many online sites offering this option in Australia.
Online purchase
- Once you’ve decided on the retailer, check their website to see if they offer online purchase and whether this requires pick up from your local store or can be posted within Australia.
- Keep in mind there may be an additional fee for postage.
Expiry dates
- Check with the individual retailer as each store will have its own policy on how long the gift card is valid for.
Card design
- It may only be a small part of the decision, but the look and design of the card should not be ignored! Many retailers offer a choice of colors and pictures on the card, with some allowing the purchaser to personalize the card with a family photo.
Purchasing a gift card Australia as an alternative to a present need not be impersonal or boring anymore. Armed with a bit of knowledge about the recipient and the guidelines above for making the right gift card choice, you are guaranteed a happy resolution to the stressful gift giving dilemma. Happy shopping!